This Thursday evening June 8th we’re delighted to be hosting our very first HubTalks event. We’re going to focus on eCommerce in Ireland and how Ireland can capture some of the €4.5 billion that leaves our shores every year and flows into the coffers of foreign retailers.
HubTalks, which will take place at the BoI Workbench at Grand Canal Dock in Dublin at 6pm on Thursday, will feature contributions from some of the most innovative thinkers in Irish eCommerce.
We know that Ireland has some fantastic talent within Ecommerce; we meet them and work with them every day, so we have arranged this event to get all these bright minds in the one room where best practices can be shared and ideas generated.
The aim is to assess where Ireland is when it comes to eCommerce, where the challenges are and most importantly, where the opportunities lie too.
One of our speakers on the night, Ian Snipper, who is Head of Online with Avoca, has trenchant views about Ireland’s place in the global eCommerce ecosystem. He says that when it comes to eCommerce: “The UK is eating our lunch. That’s because we’re five years behind them. Even with the right investment it will take most companies at least a couple of years to catch up due to the sharp learning curve and shift in mind-set required to compete online.”
“Irish people are so used to buying from UK websites that they need reminding of the impact this is having on Irish retailers,” he says.
Like Snipper, a lot of people involved in eCommerce are focusing their views across the Irish Sea towards the UK, not least because of Brexit and this is a topic we’ll be covering extensively at HubTalks.
Alan Coleman, the CEO of Wolfgang Digital says that “at the very least, maintaining similar levels of UK trade will cost more. One alternative for Irish businesses is to adapt and take advantage of the EU Digital Single Market (DSM).
“The DSM is one of the EU’s top priorities in the coming years.” This initiative is seeking the “removal of barriers to cross-border online trade between the remaining 27 post-Brexit EU member states,” and so is well worth Ireland getting behind.
Edel Kinane, managing director at Just Eat says that “Irish people do like to support their own where possible, but even so, Irish consumers are very discerning and will ultimately be drawn to where the best choice, value and customer service is on offer, whether that’s online or offline,” she says.
Philip Sullivan, eCommerce Manager with EZ Living Furniture adds that the quality is there, but that “a lot of Irish customers are not aware that, quite a lot of the time, better prices, better service and faster delivery times are available at Irish eCommerce stores.”
The whole idea behind HubTalks was to get people in Irish eCommerce talking. To each other, to people they know and to people they don’t know. We know the power of collaboration when it comes to business. The best results don’t come from masterplans or centrally-designed blueprints, but instead happen when people get together to share ideas, inspiration and advice.
We can’t wait to see what happens on Thursday night (we’re having post-event drinks at HQ Hanover Quay too!) and click here for more information about joining us on the night!
Author: Morgan Cummins
Morgan is an experienced marketer who has been lucky enough to work in markets like Australia, the Middle East and Ireland over the last 15 years. He has experience in building new brands, running an ad agency and hiring the best talent for his clients.
Tel:01 634 4885