There has never been a more optimal opportunity to get stuck into an online course and upskill in your career.
Many of us have found ourselves with a lot more time on our hands, and wondering how we can spend this time productively – whether that’s getting fitness levels up, making the ultimate quarantine banana bread or deciding to upskill in your career. Luckily enough, there are opportunities for many of us to potentially attempt all three.
Rolling forward to interviews in the future, questions such as ‘So during this period, what did you spend your time doing?’ will be asked by hiring managers, as they’ll be looking to see more of people’s attitudes and values when hiring, rather than just focusing on skills and abilities.
See more on his interview in the video below.
So with this in mind, we decided to share our top online courses, mainly free or relatively cheap, that provide excellent online training for Marketing professionals.
In the current times, with everything being about online aesthetic appeal and pictorial representations completely taking over, as a Marketer there is no better time to develop your graphic design skills.
Having this particular skill is also very beneficial during these difficult times, as it’s highly sought after on Freelancing websites such as UpWork, where you can pitch for work and earn some extra cash for yourself.
But merely downloading Adobe Photoshop is not enough. What you need instead is proper training to be able to use the tool efficiently. One of the best Adobe Creative Suite training out there, and comes highly recommended by TalentHub’s very own Marketing Guru who used it herself to upskill, is Udemy.
Udemy has many carefully designed courses on Graphic Design for beginners, intermediate levels, as well as advanced designers, where you can also choose between the different design tools such as Photoshop, Illustrator, InDesign, etc.
Udemy’s credibility in the online industry of learning is great, and a Photoshop course certification from the platform is sought-after by many professionals.
Price: Courses from €9.99 ends 14th of May
Certificate included: For some courses, please read info on your particular course before purchasing to see if it is included.
HubSpot Academy is a fantastic place to learn about “Modern Marketing” as their marketing courses are amongst the most varied and expansive set of certifications available.
With Inbound marketing and automation being a highly sought-after skill over the last couple of years, there is no better way to bring your knowledge up to scratch than by completing one of these courses.
Not only do they cover inbound marketing and automation very well, but they provide a wide variety of courses, from understanding your audience and communicating messages, to keeping up with the latest trends and navigating search engine algorithms.
Price: It’s completely free – yay!
Certificate included: Yes, another shiny certificate to add to your LinkedIn.
Sign up here: academy.hubspot.com
Another sought after skill in recent years for many Marketing professionals is HTML5 & CSS as it is needed for many CMS such as HubSpot, WordPress etc.
Again, this comes highly recommended as it is easy to navigate and throws you straight into the deep end of the coding pool with interactive lessons designed to build hands-on experience.
Price: Basic package is free, pro package starts at €17.99 p/m
Certificate included: Only as a Pro member
Sign up here: www.codecademy.com
Analytical skills and the ability to perform reports to show how marketing spend is generating revenue is a must for any Marketing professional.
Especially at this point in our lives, as everything has suddenly gone 100% digital so there is a heavy reliance on how our websites perform.
To upgrade your knowledge on this, there is no better place to start than through Google Analytics Academy, as it offers online courses for users with varying degrees of knowledge on the web tool.
The courses offered include:
Price: All Academy courses are free of charge
Certificate included: Yes
Sign up here: analytics.google.com/analytics/academy/
LinkedIn Learning is an e-learning platform brought to you by LinkedIn and Lynda. The platform gives you recommendations on specific courses based on your interests.
If you are looking to upskill or transition into a new field of Marketing, there are fantastic Learning Paths to help you do that, such as:
However, for these Learning paths, you’ll need to personally put some effort into researching the quality of the courses you’re taking to find out which one’s the best for you, as there are hundreds of lectures available.
Price: Sign up for one-month free trial. Prices after this are starting at €30.48. Cancel anytime, for any reason.
Certificate included: Yes, for all Learning Paths certificate is included
Sign up here: www.linkedin.com/learning/subscription
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