The Top 2021 UX Design Trends

If you like to keep on top of the latest product design trends, 2021 has already seen given us a great base to build on, as the user experience (UX) sector continues to evolve.

As anyone working in UX design jobs knows, it’s important to stay on top of industry changes – both those impacting professionals in the industry, as well as the changing tastes of consumers. In this feature, we’ll delve into the latest UX/UI trends affecting people and products.


1. UX designer demand

Top of the list of 2021 UX design trends, is the growing need for UX designers. The industry has seen a massive increase in UX design jobs over the past few months, as part of the integrated product development experience. This includes brands such as Google through to AirBnB and BskyB broadcasting. That’s not all, smaller companies and start-ups are also getting in on the action, as they see the value that this cross-business functionality can bring.

If you’re working in the UX arena, now is a great time to upskill and broaden your knowledge.

2. Growth in AI and computational design

Advancements in technology continue to help the design process. With robotic efficiency and accuracy, it’s not just a money-saving exercise, but overall productivity is benefitting too. With computers able to draw up designs on screen and test systems in super-quick time, it has taken some of the burden off the employee, freeing them up to focus on other tasks that are less administrative. UX design software such as Dynamo and Rhino are already making an impact and will only serve to be more helpful in the coming years.

3. Business Designers in demand

If you’re thinking of your next UX design job, there’s a growing demand for business designers. A strong strategic business head is able to understand and fully communicate the end-to-end product experience, something that organisations are valuing even more in 2021. Now is a great time to review the relationship between design and business in your company and plug any gaps that could be improved upon.

4. Inclusive Design

In one of the leading reports into tech design, John Maeda called for the collaboration and coming together of great minds, commenting: “solve for one, extend to many”. Perhaps this is in part due to the changing working practices we’ve had to adjust to over the pandemic, especially with remote working, this small but seismic mindset shift is being adopted by many professionals. 

From UX design software to universal design, there’s so much overlap and opportunity to share learnings and work more inclusively with other departments.


1. Darkphones…

Studies suggest that we’re all spending more time on our smartphones than ever. As such, dark mode is playing an increasingly important role in UX. From limiting battery drain and minimising the highly publicised ‘blue light’, to offering a better ‘reading’ experience, it’s something that developers need to place high on their list for the future.

2. Micro-Interactions

Putting the user experience at the heart of functionality is one of the product design trends 2021 is all about. This means integrating intuitive actions into operations, be it the opportunity to share content, adjust settings, the option to mute/unmute and like/unlike content.

In the dawn of the social media age, with Instagram and TikTok leading the charge, developers need to pay close attention to gestures and tools that complement intuitive design and ease usability for consumers.

3. Go bold, or go home!

Yep, big and bold magazine-style headline typography is one of the design trends we’re noticing more of. From brands such as Nike to Ryanair, it’s all about grabbing attention, in a world saturated with more content, messages and advertising than ever before.

In Apps, on websites and on social media, bold typography is the go-to for campaigns, messages and any consumer-grabbing copy.

In Summary

When looking at the user experience trends 2021, it’s clear that upskilling and staying up to date on the latest skills remain the highest priority. It’s also refreshing to see that cross-departmental collaboration is finally coming of age, perhaps thanks to the changing working ways over the past year. There’s also the end-user to consider in all of this, and how changing consumer habits are impacting product design trends 2021.

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