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Social and Content Strategist

  • 04/05/22
  • Neg
  • 2196

Overview

The Opportunity

TalentHub are excited to be searching for a Social & Content Strategist to join the Global Brands Team of our client, a Global Leader in Consumer Goods Marketing. The successful candidate will lead the development of social, content and owned and earned channel strategies, assets and best practices for the company’s consumer facing brands.

This is an incredible opportunity for a self-motivated content strategist with a passion for translating creative briefs into valuable consumer stories to join a global leading brand.

Key Responsibilities

  • Act as subject matter expert in digital, social, and content providing best practice leadership to in-market teams on existing and emerging digital marketing tactics and technologies.
  • Develop a rigorous and globally adoptable social and content strategy and planning process, working with in-market teams to deliver an award-winning consumer experience at the nexus of brand messaging and branded content.
  • Work with agency partners, produce online content for multiple social and digital channels across multiple markets including but not limited to, Facebook, Tik-Tok, Instagram, YouTube, Pinterest, Twitter.
  • Translate annual macro marketing plans and strategy into seamless social and digitally driven executions. Charter journey to global eCommerce maturity and work with in-market teams to develop PDP framework, implementation, and customer prioritization plan.
  • Identify new and relevant social and digital channels, trends, technologies, and partners for branded business to adopt or test.
  • Develop KPIs as needed to measure the effectiveness of social and digital evergreen activity and campaigns and respective ROI.
  • Manage budget for areas of ownership, ensuring all spend is designed to support marketing objectives and are an effective expenditure of resources.

Key Requirements

  • Proven track record of activating social platforms and digital channels for brands is essential.
  • Experience in production and creative development across multiple social and digital mediums but not limited to, Facebook, Tik-Tok, Instagram, YouTube, Pinterest, Twitter with experience in cross-channel creative integration a plus.
  • Well-developed analytical, strategic, and creative thinking skills.
  • Fluency in integrated marketing communications and the role social and digital plays in the consumer experience and cross channel marketing mix.
  • Strong project management skills, with a demonstrated track record of on-time, on-budget delivery.
  • A critical eye and excellent attention to detail.
  • Ability to prioritize and re-prioritize as business conditions change.
  • Ability to travel up to 20% of time as business demands and allows.

Get in Touch!

Please email me at sophie@talenthub.ie

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