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Senior Insights Analyst

  • Dublin
  • 08/05/18
  • Neg
  • 816

Overview

Insights Analyst
We are exclusively hiring for an exciting new role within the Digital Publishing industry: As an Senior Insights Analyst you will be given the opportunity to deliver strategy and insights that drive customer focused engagement, marketing campaigns and managing customer reporting.
Key Responsibilities:

  • Experience with setting up and maintaining customized reporting documents, producing daily and weekly reports to monitor traffic, on-site conversion, back office conversion and product performance.
  • Drive an analytic approach to site conversion, with Extensive experience with Google Analytics. Knowledge of Parse.ly, Hotjar and other web analytical tools is a distinct advantage.
  • Proficiency in Excel (with some knowledge of Pivot Tables, Macros, complex formulas)
  • Manage the creation and implementation of UTM tagging for digital marketing campaigns
  • Assist in ensuring accurate tracking of all analytics data by implementing correct tagging of all pages.
  • Track our SEO performance and manage the implementation of changes.
  • Work with 3rd party agency/ on house teams to improve the effectiveness of email, PPC, SEO and Display campaigns
  • Assist in evaluating and recommending digital marketing/analytics tools and products
  • Interest / Experience in the publisher side of digital media (websites, apps, social channels, podcasts)

For a confidential discussion on this fantastic opportunity, and to review a detailed job description, and hear about the career trajectory on offer, contact Lorraine Fretwell at TalentHub on +35316344888 or email me at Lorraine@TalentHub.ie

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