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Product Marketing Manager

  • Porto
  • 18/01/21
  • Neg
  • 1735

Overview

On behalf of a Global Tech Platform, who have won multiple awards for their innovation in Ecommerce, Technology and Customer Experience, we are hiring for a Product Marketing Manager to join the Product Marketing team.

The Product Marketing Manager is responsible for effectively aligning the product strategy internally and communicating externally.

You will be involved in defining the strategy for the products that they sell to each segment and work closely with the Product & Technology and Operations functions feeding back core requirements to win new business at a segment level. You will have a clear understanding on all new product developments, specifications and features both in development, and on the roadmap across across all channels.

Main accountabilities and key tasks:

Understanding and communicating the clients full product suite.
Accountable for management of team and providing leadership and regular feedback, continuously looking for ways to improve the product marketing offering.
Understand the latest product developments, specifications and features both in development, and on the roadmap across the products and all channels.
Lead a cross-functional action group to define and document changes to the proposition/s available to key partner segments.
Curate and produce collateral to support strategic activities including RFP and strategic tender responses, key partner discussions, board updates, etc.
Build and maintain a ready-to-use repository of responses, information, case studies, and collateral.
Carry out market and competitor analysis to understand the competitor product landscape from a partner acquisition perspective, identifying gaps and opportunities.
Conduct win/loss analysis and deep dives to acquire actionable insights to share with key stakeholders to influence change and improvements where possible.
Train Business Development and other relevant teams on how to best communicate our products.

You must have 5 yrs+ experience in a similar Product Marketing role within B2B.

For a confidential discussion and to review a detailed job description and company profile, please contact Lorraine at TalentHub on 0868064667 or mail me at lorraine@talenthub.ie

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