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Marketing Manager

  • 14/10/20
  • Neg
  • 1670

Overview

A market leading Media organisation have a vacancy for a B2B Marketing Manager (fixed term contract). The company is going through an exciting transition to a digital first strategy, and following great success on the consumer side, is looking for a strategic marketer to bring this to life for the advertising market. The role of B2B Marketing Manager will deliver on the marketing strategy at a hugely exciting time in the growth of the business.

Role Responsibilities:

  • Developing a marketing strategy and budgets to deliver on commercial objectives, reaching new and existing customers.
  • Work closely with product team to launch new products to market.
  • Conduct customer, market, and competitor research to guide marketing strategy, ensure product development is market orientated and assist sales team.
  • Generate awareness within existing and new customers through a wide range of B2B channels including social, events, CRM, PR.
  • Develop a lead generation marketing machine to support the sales team’s activity.
  • Develop sales collateral to ensure the sales team are armed with the best tools to showcase the proposition and win new clients’ business.
  • Analyse all marketing activity, drive efficiencies, and optimise campaigns.
  • Develop an overarching content strategy, writing content which you will roll out across the website, social media, and email.

You will have:

· B2B Marketing experience– experience of the Media industry, AdTech or a data focused product also of interest

· A business/media/marketing qualification with a deep understanding of marketing fundamentals, latest trends, and practical experience of implementing across media channels

· Experience of managing cross channel B2B Marketing plans from strategy through to execution within a stand-alone role

The role would represent a great opportunity for those looking to take full accountability for the Marketing strategy, building out channels and developing a best practice marketing function.

For a discreet conversation about this role please contact Lorraine +353868064667 or email Lorraine@talenthub.ie

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