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Insights & Analytics Manager

  • 26/03/21
  • Neg
  • 1796

Overview

We have a very exciting new role for an Insights & Analytics Manager in a very forward-thinking sustainability business. Our client is always ahead of the trends that are shaping their industry into the future.

The role reports to the Chief Growth Officer with responsibility for developing what their brand stands for, its positioning and how it is segmented and targeted to their customers as they launch new and exciting services into the Irish market.

“This role presents a huge growth opportunity for the successful candidate: who will join an award-winning company, playing a pivotal role in setting our Insights & Analytics vision.” Chief Growth Officer.

As part of their journey, they are developing a team of modern marketing experts across Data, Design, Strategy, Performance Marketing and Optimisation. As part of this team, you will champion a data driven approach to identify potential areas for brand differentiation.

The outputs of your work will feed directly into, Strategy & Planning, Customer Acquisition, and Optimisation teams to ensure they deliver the right message, to the right audience at the right time.

You will combine classical marketing research methodologies (focus groups and industry research) with digital methodologies such (behavioural data analysis, predictive analytics) and econometric modelling in order to really understand what their customer’s needs, and expectations are.

Key Responsibilities

Complete ownership for the delivery of the analytics and insights reporting and strategy

Management of qualitative and quantitative research via primary and secondary data sources

Manage econometric modelling for media performance

Establish best reporting system for our website and ecommerce analytics

Work with the marketing leadership team to segment identification for targeting

Segmentation & targeting using both classic geo/demographic/behavioural/psychographic) and contextual (digital). Selecting target segments based on attractiveness & relevance. Decide how wide/narrow to target

Use brand tracking tools for brand recall, share of voice and brand perception

Management of marketing data and reporting this data to C-suite

TNPS analysis

Collaborate with the wider teams to ensure that all marketing data and activity contribute to both increases in sales and brand awareness

Interested and looking to do some career defining work, please email Morgan morgan@talenthub.ie

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