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Head of Social & Content

  • 29/11/22
  • Neg
  • 2397

Overview

Location: Dublin/ Hybrid
About your new employer:
-Ireland’s largest exporter of Irish dairy products, exporting to 110 countries worldwide.
-Currently employs a global team of 2,850 people
-Sales and marketing teams working across all four corners of the globe.
Key Responsibilities:
-Act as subject matter expert in digital, social, and content providing best practice leadership to in-market teams on existing and emerging digital marketing tactics and technologies.
-Develop a rigorous and globally adoptable social and content strategy and planning process, working with in-market teams to deliver an award-winning consumer experience at the nexus of brand messaging and branded content.
-Working with agency partners, produce online content for multiple social and digital channels across multiple markets including but not limited to, Facebook, Tik-Tok, Instagram, YouTube, Pinterest, Twitter.
-Translate annual macro marketing plans and strategy into seamless social and digitally driven executions.
-Charter journey to global eCommerce maturity and work with in-market teams to develop PDP framework, implementation, and customer prioritization plan.
-Develop community management playbook for adoption by global teams that spurs engagement and involves the- company brands in cultural moments.
-Identify new and relevant social and digital channels, trends, technologies, and partners for branded business to adopt or test.
-Project lead on key strategic projects for the company’s brands, including identified areas of growth including Gen Z and Millennial engagement and sustainability.
-Develop KPIs as needed to measure the effectiveness of social and digital evergreen activity and campaigns and respective ROI. Prepare regular analysis and reporting on KPIs, making appropriate and insightful recommendations for improvement.
-Manage budget for areas of ownership, ensuring all spend is designed to support marketing objectives and are an effective expenditure of resources. Regularly reconcile spend versus budget and provide reporting accordingly.
Skills/Experience needed:
-You must be a content producer in your?own?right, at a minor or larger scale.
-Proven track record of activating social platforms and digital channels for brands is essential.
-Experience in production and creative development across multiple social and digital mediums but not limited to, Facebook, Tik-Tok, Instagram, YouTube, Pinterest, Twitter with experience in cross-channel creative integration a plus.
-Well-developed analytical, strategic, and creative thinking skills.
-Fluency in integrated marketing communications and the role social and digital plays in the consumer experience and cross channel marketing mix.
-Strong project management skills, with a demonstrated track record of on-time, on-budget delivery.
-A critical eye and excellent attention to detail.
-Ability to travel up to 20% of time as business demands and allows.
What you’ll get in return:
-Competitive salary
-Pension contribution
-Hybrid working model
Professional and technical learning programmes
Get in touch:
If you are interested in hearing more about this job, please apply here or email your CV to sophie@talenthub.ie to arrange a call! Looking forward to hearing from you

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