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Head of Product Marketing -Ecommerce

  • Dublin/UK
  • 29/09/21
  • Neg
  • 1967

Overview

On behalf of a global Fintech brand, TalentHub are delighted to be searching for a Head of Product Marketing. Our client, established in 2009 by a team who had the vision to create the World’s first peer-to-peer foreign exchange marketplace that enables consumers & businesses to save substantial sums of money when transferring money abroad.

With offices in Dublin, Australia, Singapore, and Hong Kong they are looking for skilled, motivated & passionate people who want to be part of a new force in financial services.

You will manage a team of Product Marketers and work closely with your counterparts, the Head of Content Marketing, and the Head of Digital Marketing.

Key Responsibilities

  • Work closely with product, content marketing and digital marketing to localise product features, content and communications for global markets
  • Build and manage the go-to-market strategy and associated KPIs for product and feature launches globally including owning customer insights, market research and competitive analyses
  • Develop value proposition and messaging frameworks for key use cases and test messaging hypotheses across consumer and business products
  • Design and test multi-channel lifecycle comms and A/B test to continuously improve performance
  • Work closely with the digital and content marketing teams to track, measure and optimize CPA for customer segments
  • Manage a team of Product Marketers, with an emphasis on development and coaching as well as hiring more people as your function grows

Key Requirements

  • Experiencing working closely with product and analytics teams on cross functional lifecycle and product marketing technical integrations to enhance segmentation, personalization and comprehensive reporting
  • Strong analytical skills, comfortable working with datasets and making data-driven decisions
  • Experience working with sales teams, developing sales enablement documentation
  • Adept at translating highly technical B2B products into client-facing narratives with a focus on positioning, benefits, differentiation, and use cases
  • Previous experience working as a Product Owner or Product Manager is a plus but not mandatory
  • Experience of working in financial services, fintech, payments or a regulated industry would be advantageous
  • Experience with HubSpot, Salesforce, Tableau, Atlassian products is positive but not mandatory

If you would like to learn more about this exciting opportunity, please email me at emma@talenthub.ie

If this opportunity does not sound like the right fit, I would still love to hear from you and help you find your perfect role.

TalentHub very much appreciates candidates who take the time to apply for our roles. In an ideal world, we would be able to reply personally to each and every candidate. However, due to receiving large volumes of applications, this is not always possible, and we can often only reply to candidates who match the requirements from our client briefs

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