On behalf of a global Fintech brand, TalentHub are delighted to be searching for a Head of Product Marketing. Our client, established in 2009 by a team who had the vision to create the World’s first peer-to-peer foreign exchange marketplace that enables consumers & businesses to save substantial sums of money when transferring money abroad.
With offices in Dublin, Australia, Singapore, and Hong Kong they are looking for skilled, motivated & passionate people who want to be part of a new force in financial services.
You will manage a team of Product Marketers and work closely with your counterparts, the Head of Content Marketing, and the Head of Digital Marketing.
Work closely with product, content marketing and digital marketing to localise product features, content and communications for global markets
Build and manage the go-to-market strategy and associated KPIs for product and feature launches globally including owning customer insights, market research and competitive analyses
Develop value proposition and messaging frameworks for key use cases and test messaging hypotheses across consumer and business products
Design and test multi-channel lifecycle comms and A/B test to continuously improve performance
Work closely with the digital and content marketing teams to track, measure and optimize CPA for customer segments
Manage a team of Product Marketers, with an emphasis on development and coaching as well as hiring more people as your function grows
Experiencing working closely with product and analytics teams on cross functional lifecycle and product marketing technical integrations to enhance segmentation, personalization and comprehensive reporting
Strong analytical skills, comfortable working with datasets and making data-driven decisions
Experience working with sales teams, developing sales enablement documentation
Adept at translating highly technical B2B products into client-facing narratives with a focus on positioning, benefits, differentiation, and use cases
Previous experience working as a Product Owner or Product Manager is a plus but not mandatory
Experience of working in financial services, fintech, payments or a regulated industry would be advantageous
Experience with HubSpot, Salesforce, Tableau, Atlassian products is positive but not mandatory
If you would like to learn more about this exciting opportunity, please email me at email@example.com
If this opportunity does not sound like the right fit, I would still love to hear from you and help you find your perfect role.
TalentHub very much appreciates candidates who take the time to apply for our roles. In an ideal world, we would be able to reply personally to each and every candidate. However, due to receiving large volumes of applications, this is not always possible, and we can often only reply to candidates who match the requirements from our client briefs
Ellie brings a pragmatic approach to clients hiring challenges, and believes in the power of asking the right questions. She has a phenomenal network of industry contacts – if anyone knows the person for the job, its Ellie. She is famous for her ability to retain even the smallest detail.