TalentHub is actively looking to hire a Head of Media and CRM for our client, one of Ireland’s award-winning sports fashion retail brand. The client places a strong emphasis on building a brand family which is full of Social, Inspirational and Fearless people who are passionate about driving their ambitious plans for online-led future growth in Ireland, the UK and across Europe.!
Head of Media & CRM will be primarily responsible for leading the Media & CRM teams, defining and delivering the media & CRM strategies to achieve epic results for the clients Brand and each brand concept.
The Head of Media and CRM will take responsibility for a digitally led media strategy that utilises a broad range of tools to build long term Brand equity and loyalty whilst balancing short-term commercial objectives. The role will obtain primary responsibility for customer acquisition, life cycle management and retention as well.
Leadership of a growing team, taking responsibility for driving a high-performance culture that is consistent with our Brand Values.
Relentless focus on team performance through coaching, professional development, performance management and succession planning.
Work with the senior management team and other stakeholders to define and deliver the Media & CRM strategies for the Brand and Brand concepts focusing on new customer acquisition, lifecycle management and customer retention.
Management of the budget and activity for each function; ensuring investment alignment with Brand strategy and objectives
Oversight of the management of all agencies, technology and media partners
Produce and distribute KPI reports for all marketing activity, providing actionable insight into significant and notable changes in performance instore and online.
Track all performance marketing plans by concept and channel, closely monitoring shifts in performance against budget, identifying opportunities and remedial actions in store and online.
Ideal Candidate for this role:
Experience leading digital marketing teams at senior level in multi-category business
Experience of working and partnering in a broader consumer led commercial brand
Experience in defining and delivering brand, customer acquisition and customer retention strategies for the Irish, UK and wider European markets
Strong leadership skills with the ability to build, train & motivate a high performing multi-functional team
Strong decision-making with an ability to produce high impact results
Displays a passion for the role of media in the marketing mix
If this sounds like an exciting role for you or if you just want just to have a chat about your career plans. Feel free to get in touch with me at firstname.lastname@example.org.
Morgan is an experienced marketer who has been lucky enough to work in markets like Australia, the Middle East and Ireland. After an 18-year (award winning) career in advertising, He transferred his skills and knowledge of Industry into Recruitment. Morgan goes that extra mile by helping people identify the peak performance in their career and apply that to their next role.