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Head of CRM and Retention Marketing

  • Dublin
  • 30/10/21
  • Neg
  • 2006

Overview

We have a very exciting new role with a leading B2C Business with an international footprint in 2 continents. They have very exciting plans for global expansion and are building out their marketing function. They are searching for a Head of CRM to grow their 4 group brands internationally. The ideal candidate will have 5+ years’ experience in a senior CRM/Email Marketing position.

This is a fantastic opportunity for an ambitious digital marketing professional to take their career to the next level. They are a family-owned business with a fantastic culture and are looking for a resilient professional who is ready for this exciting growth journey.

Key Requirements

  • Planning their new CRM program and the campaigns
  • Working alongside the Tech team and a new selected software partner to implement new email/push/SMS (CRM) marketing platform.
  • Defining the customer data and reporting requirements and working alongside Tech team
  • Ensuring a rolling email/push/SMS marketing plan is being always followed
  • Being the spokesperson in the business for the CRM program, communicating ROI, key learnings, campaign optimisations and KPIs.
  • Owning the customer database and ensuring GDPR compliance in everything we execute.
  • Growing our subscriber base, in-line with capacity increases and identifying opportunities for existing customers to convert to becoming subscribers.
  • Recruiting and developing the CRM team who will report to you and support you in the above areas of responsibility.

Key Requirements

  • 5+ years’ experience in a data driven, senior CRM/Email Marketing position, leading a team
  • Experience in overseeing the implementation and ongoing usage/maintenance of an enterprise email marketing software program is a must e.g. Adobe Campaign or similar
  • Proven experience in implementing a CRM program from the ground up is highly desired
  • Must be comfortable with customer data, recipient/audience tables (or similar) and working in partnership with BI/Tech/Product teams to ensure required customer data is fed into the platform which you will own, on an ongoing basis
  • Excellent communication and prioritisation skills are a must, along with superb attention to detail

If you would like to learn more about this exciting opportunity, please email me at emma@talenthub.ie

If this opportunity does not sound like the right fit, I would still love to hear from you and help you find your perfect role.

TalentHub very much appreciates candidates who take the time to apply for our roles. In an ideal world, we would be able to reply personally to each and every candidate. However, due to receiving large volumes of applications, this is not always possible, and we can often only reply to candidates who match the requirements from our client briefs.

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