We are thrilled to be seeking a Global Head of Consumer Insight on behalf of our client, a global leader in the FMCG industry.
The successful candidate will play a leading role in delivering the exciting Insights vision to be a truly consumer and customer centric business. Reporting to the Global Insights Director, you will work in collaboration with the Head of Category to deliver this vision.
This is an unbeatable chance for an experienced and passionate leader to join a small team with big ambitions and to grow an iconic brand globally.
Be a Thought Leader in Insights – lead the business in understanding and interpreting consumer behaviours, attitudes, insights, and trends for the company brands
Ability to translate insight to strategy to develop and challenge business and brand thinking
Support and build initiatives to execute company Insights Vision. Develop communication tools to cascade Insights knowledge and build expertise across functions; create more fluency and accessibility to consumer Insight.
Identify and build best practice protocols; strengthen company’s existing tools or identify new methods; (e.g. Pricing, MMM, Mind Mapping)
Use of analytics to support and build compelling strategic insight
Partner the Innovation and central functions in identifying and building company Innovation strategy.
Monitor global consumer trends to support strategy.
At least 10 years' relevant experience in the FMCG industry, working in consumer insights; client or agency side.
Thought Leadership in consumer Insight and impact on strategy.
Excellent communication skills: ability to tell stories.
Proven ability to lead a team of direct reports and cross functional teams to deliver projects.
Influencing and stakeholder management.
An expert in interpreting and translating changing consumer behaviour and motivators, leveraging the latest methods in qualitative and quantitative to include behavioural research.
Proven track record in translating Insight to strategy.
Demonstrated track record of idea generation, with a capability for creativity and out-of-the-box thinking
Willingness to travel internationally, approx. 15-20%
Morgan is an experienced marketer who has been lucky enough to work in markets like Australia, the Middle East and Ireland. After an 18-year (award winning) career in advertising, He transferred his skills and knowledge of Industry into Recruitment. Morgan goes that extra mile by helping people identify the peak performance in their career and apply that to their next role.