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Events Marketing Specialist

  • 09/11/22
  • Neg
  • 2385

Overview

Location: Dublin – Hybrid/Remote

About your new employer:

-Award-winning Corporate Events Management Company

-National & International clients

-Service offerings include Congress Management, Strategic Consultancies & Bid Management

-Emphasis on culture and diversity

Key Responsibilities:

-Develop individual conference marketing strategies, including goals, objectives, and target audiences

-Research trends in conference planning to develop new ideas for future conference

-Attend briefing sessions with clients and the account team to gain a thorough understanding of the conference, key engagement points and value proposition

-Be creative in finding new and effective ways to engage with the client’s community.

-Utilise content to attract and retain delegates

-Deliver on key objectives across brand design, marketing, public relations, digital and social media initiatives

-Develop and implement strategies to enhance and protect the conference brand profile

Research and analyse delegates’ needs to identify marketing opportunities.

-Gather delegate and market insights to inform outreach strategies, increase delegate acquisition, and generate engagement across all platforms

-Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.

-Develop the marketing activity calendar for each conference, including promotions, brand, public relations and digital

-Build and maintain effective relationships with all relevant internal and external stakeholders

-Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets

-Track registration and produce contingency plans where necessary to meet target revenue and community development goals.

-Lead the drafting and copyediting for key editorial pieces, organizational newsletters, and publications.

-Create blogs, vlogs, op-eds, and other content.

-Develop messaging ahead of key advocacy priorities and policy windows.

-Draft, copyedit, and review content for digital platforms.

-Oversee communications channels and websites and promote collaboration and knowledge sharing through regular comms and virtual meetings.

-Be a trusted adviser to clients’ stakeholders on communications and generate buy-in and enthusiasm.

-Be the team’s expert on our comms channels and style and provide editorial guidance to ensure messaging consistency and quality.

-Use analysis and metrics to constantly improve the effectiveness and contribution to the strategy of conference communications.

-Work closely with stakeholders to drive positive, innovative, and impactful communications activity to support the client’s strategic priorities and collaborate with colleagues to share experience and best practices and excellence in market-leading communications.

-Coordinate with suppliers to ensure that all elements of the conference marketing activities are delivered as planned

-Manage the marketing and communications budget for conferences

-Manage the design and production of flyers, brochures, posters, banners, and other print materials used for marketing conferences

Skills/Experience needed:

-3+ years’ marketing experience (Events experience is desirable)

-A business-related 3rd level qualification or relevant work experience

-Highly creative

-Excellent communication/articulation skills

What you’ll get in return:

-Competitive Salary

Remote working options

-Generous annual leave & Your Birthday off work

-Early finish Fridays

-The chance to attend exciting events & parties regularly

-Excellent training & professional development programmes

Get in touch:

If you are interested in hearing more about this job, please apply here or email your CV to sophie@talenthub.ie and we can arrange a call! Looking forward to hearing from you.

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