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EMEA Marketing Manager

  • Dublin 8
  • 05/10/22
  • Neg
  • 2358

Overview

TalentHub is proudly recruiting on behalf of Kara Connect who are looking for a EMEA Marketing Manager.

Kara Connect is a leading mental health and well-being platform. We provide a suite of services for organisations which enable their employees to access support and well-being services including coaching, counselling and therapy, tailored to their individual requirements. Our purpose is to enable everybody to access the help they need.

We are a well-funded start-up building a diverse team of driven, creative, and passionate individuals to join us on our mission to become the world’s leading well-being platform. As part of this journey, we’re looking for ambitious people to help us achieve our next stage of growth and this is where you come in.

One of the many exciting roles we are recruiting for is an EMEA Marketing Manager to support our growth plans and help recruit companies to Kara Connect. We are in an exciting scaling phase and this role will be key to help design and build this critical function.

Initially, we want you to design and lead the build out of the target marketing function including tools and processes. So, you will need to thrive in the kind of environment where everything needs to be built and launched. It promises to be a fun, exhilarating and inspirational experience.

You will be comfortable iterating and testing approaches as we optimise our Go to Market strategy. We are growing fast, and this is an exciting time to join a scaling business. You will have a terrific opportunity to shape and define the marketing function.

Responsibilities will include:

Own the marketing funnel from lead generation to SQL (sales qualified lead) and optimise performance at each stage in the funnel
Deliver short-term wins whilst building a marketing strategy that scales with our huge growth ambitions
Develop and execute campaigns for SMB and Mid-market segments across EMEA to drive MQLs using the full range of digital tools – email, paid, webinars, events, social channels, website etc
Work closely with Sales and Revenue Operations team to continually refine campaign performance, lead quality etc
Track and report the metrics that matter to run your department – know them better than anyone else and know how to improve them
Have impact – understand your actions that drive impact – always be the driver of actions and measurable outcomes
Manage budgets in line with strategy and ensure that monthly spend is on target
Report against agreed marketing effectiveness KPIs on a daily, weekly, monthly, quarterly basis
Define and execute against an ABM strategy that targets priority accounts with sales
Work closely with our sales leadership to score, grade, and nurture prospects

Requirements:

5+ years of experience in SaaS B2B marketing, ideally across EMEA
Proven success executing and scaling B2B demand generation programs across channels including events, paid advertising, email etc
Experience marketing to buyers in SMB and mid-range companies in EMEA
Ability to develop strategies and to execute tactically
Ability to partner with other functional areas and manage programs to completion
Experience working with Hubspot Marketing hub or equivalent
Self-starter with a tolerance for ambiguity combined with an ability to take direction
Track record of navigating challenges and overcoming obstacles
Goal oriented and a drive to be successful

What’s in it for you?

The opportunity to work in a mission-driven organisation dedicated to enabling everybody to access the help they need
Competitive remuneration with upside potential
Comprehensive benefits package
Access to company share option plan
Access to coaches and therapists through the Kara Connect wellness hub
Learning culture and unlimited career growth opportunity

To make things happen:

If this sounds like an exciting opportunity, please contact me for a confidential chat, emma@talenthub.ie if you don’t have a CV ready, no problem I’d still love to hear from you.

More about Kara Connect

Kara Connect is a leading health and well-being platform which connects employees with coaches, counsellors and therapists. It provides a suite of solutions for organisations enabling their employees to access support and well-being services tailored to their individual requirements. For well-being professionals, Kara provides a solution to seamlessly and securely connect with employees.

To learn more about our mission to become the world’s leading well-being platform please visit www.karaconnect.com

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