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Ecommerce & Digital Marketing Specialist – Max Benjamin

  • Enniskerry
  • 14/12/20
  • Neg
  • 1710


TalentHub are delighted to be working with the luxury homewares brand, Max Benjamin, in the search for a Digital Marketing and Ecommerce specialist, to take ownership of the digital sales channels, which have grown monumentally in 2020 and look to improve on this further in 2021

Max Benjamin source and manufacture their products here in Ireland, using natural resource ingredients, and their range includes candles, fragrance diffusers, scented cars, fragrances for cars/vehicles, textile fragrances, and a variety of personal care products including soap, creams and lotions. They are free from Palm Oil, Metals/Leads, and environmentally friendly/sustainable.

They take their CSR contribution very seriously, supporting charities such as ALONE, and have always had an active participation in the local community where they are based, in the stunning village of Enniskerry, on the Dublin and Wicklow border.

Their offices in Enniskerry are home to a highly collaborative team of Buyers, Merchandising professionals, Creatives, Product Managers and Operational & Commercial managers – and whilst Covid-19 requires staff to work from home at present, they look forward to returning to this dynamic and high performing environment, once it is safe to do so.

Max Benjamin are a forward-thinking employer who are receptive to a blended approach from a Work-from-home vs Office-based working perspective. However, it will ensure the success of this Digital Marketing and Ecommerce specialist if they could spend some part of the week in the offices, for collaboration, rapport building with stakeholders and peers, and to be immersed in the brand, therefore it is essential that candidates can drive and have access to a vehicle, as the location (whilst absolutely beautiful!) is in a remote area, a few minutes’ drive from Enniskerry Village, and not serviced by public transport. If you are lucky enough to have a chauffeur, that’s fine too ? As long as post-covid, you can get to the offices a couple of times a week, (and fit the job criteria obviously!), we’d love to hear from you

Whilst the most important requirement for this role is the skill set and experience, it would be of distinct advantage if candidates had experience in FMCG, Luxury Goods, Personal Care, Homewares or similar.

Role Summary

Reporting to the commercial director, this role will be a highly impactful one, and requires someone with creative flair, marketing talent and a solid knowledge of how to manage an ecommerce channel for a consumer brand.

Create, implement and drive the company’s digital marketing strategy and work closely with the key leadership teams to drive the overall Brand vision in line with the Commercial strategy

  • Develop best practices in Ecommerce, driving sales, increasing AOV, UPT and conversion rate
  • Oversee day-to-day site merchandising maintenance and optimisation increasing AOV Value through onsite merchandising and basket analytics
  • Reporting on Customer insights data to key stakeholders weekly and monthly – Google Analytics and Google Tag
  • Maximise Ecommerce growth and profitability across multiple territories & channels including Amazon
  • Management of onsite content, scheduling, and online merchandising opportunities to improve the site user experience, task completion, and funnel conversion
  • Implement key site content to support launch of new products and key Marketing campaigns to drive traffic to the website
  • Proactively suggesting new features and online tools, based on merchandising best practices and leading onsite execution of related company campaigns and projects
  • Accountable for the user experience, and aesthetics of the website.
  • Maximise search engine optimisation and marketing advertising campaigns
  • Operational management of search functionality including roll out, configuration, measurement, and ongoing optimisation
  • Manage and work alongside third-party agencies which include web development, graphic design, and content production
  • Ad-hoc support across any additional Marketing business requirements

Key Skills Required:

  • Excellent communication skills; verbal and written.
  • Strong understanding of website standards, usability, site design, and e-commerce
  • Strong working knowledge of content management systems Woo Commerce preferable
  • Strong website and consumer analytic skills, including the ability to link site design and features to strategic objectives and the ability to use the data and metrics to back up assumptions and recommendations
  • Core competency in digital Marketing to include – Content generation, content optimisation,
  • Dynamic and energetic with an ability to work as part of a team in a fast pace environment
  • Commercial acumen
  • Comfortable with marketing computer software: CRM & CMS tools, Online analytics, and Google Adwords
  • Microsoft Office (Outlook, PowerPoint, Word & Excel)

If you are a relevant candidate for this role, Stephen Reed would love to chat to you in confidence. Please drop me a mail at to arrange a call.

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