We have a very exciting new role for Demand Generation Specialist with the German language to work in the Marketing team in a rapidly growing global SaaS company.
Our client has offices in Ireland, UK, Germany, Finland, Australia and the US. Working in tandem with the Head of Brand & Content and the Head of Product Marketing, you will be responsible for localising global marketing campaign content and product release campaigns.
Reporting to the Director of Marketing,you will also be responsible for driving feature adoption strategies with guidance from the global team, tailored and adapted to work for the German-speaking market.
Work with Global Product Marketing Manager to develop go-to-marketing strategies for new product launches for the DACH market
Ensure product positioning and messaging is localised for all countries within the DACH region
Create product marketing assets, such as blogs, guides, video scripts and customer communications, tailored for the DACH region
Stay on top of all competitor product activity in the DACH region, and deliver detailed competitor analysis across all regions
Analyse and report on campaign performance, circulating periodic updates to key stakeholders
Regionalise global campaign activity for the DACH region
Translate and regionalise blog posts, social media posts, website content and video scripts for the DACH region
Develop buyer personas for the DACH region with the global brand team
Write and edit bespoke copy in German for partnerships and activity in the DACH region
Fluent German and English is essential
3+ years experience in marketing or commercial roles in a B2B technology environment
Experience working in the SaaS space is highly desirable
Ability to create engaging product marketing content in multiple different formats
Comfortable in analysing marketing metrics and commercial reports
Ability to prioritise and manage your own workload
Excellent time management and organisational skills
Highly adaptable, and willing to learn about new products and industries
Ability to work autonomously as well as part of a team
Interested to know more? If you are interested in a confidential conversation, please contact firstname.lastname@example.org to discuss