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Digital Marketer – Fluent German essential

  • Dublin
  • 02/06/21
  • Neg
  • 1845

Overview

We have a very exciting new role for Demand Generation Specialist with the German language to work in the Marketing team in a rapidly growing global SaaS company.

Our client has offices in Ireland, UK, Germany, Finland, Australia and the US. Working in tandem with the Head of Brand & Content and the Head of Product Marketing, you will be responsible for localising global marketing campaign content and product release campaigns.

Reporting to the Director of Marketing,you will also be responsible for driving feature adoption strategies with guidance from the global team, tailored and adapted to work for the German-speaking market.

Your role:

  • Work with Global Product Marketing Manager to develop go-to-marketing strategies for new product launches for the DACH market

  • Ensure product positioning and messaging is localised for all countries within the DACH region

  • Create product marketing assets, such as blogs, guides, video scripts and customer communications, tailored for the DACH region

  • Stay on top of all competitor product activity in the DACH region, and deliver detailed competitor analysis across all regions

  • Analyse and report on campaign performance, circulating periodic updates to key stakeholders

  • Regionalise global campaign activity for the DACH region

  • Translate and regionalise blog posts, social media posts, website content and video scripts for the DACH region

  • Develop buyer personas for the DACH region with the global brand team

  • Write and edit bespoke copy in German for partnerships and activity in the DACH region

Your Profile:

  • Fluent German and English is essential

  • 3+ years experience in marketing or commercial roles in a B2B technology environment

  • Experience working in the SaaS space is highly desirable

  • Ability to create engaging product marketing content in multiple different formats

  • Comfortable in analysing marketing metrics and commercial reports

  • Ability to prioritise and manage your own workload

  • Excellent time management and organisational skills

  • Highly adaptable, and willing to learn about new products and industries

  • Ability to work autonomously as well as part of a team

Interested to know more? If you are interested in a confidential conversation, please contact veena@talenthub.ie to discuss

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