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Digital Insights & Analytics Specialist

  • Dublin
  • 13/01/22
  • Neg
  • 2078

Overview

On behalf of an award-winning Global PR & Communications agency that harnesses insight, experience, and creativity to advance health and wellbeing around the world. TalentHub are delighted to be seeking a Senior Digital Insights & Analytics Specialist to join their growing global team. The Senior Digital Analytics & Insights Specialist supports a range of digital insights and analytics projects for our clients.

This a fantastic opportunity for a Digital Analytics to join an award-winning global team and be apart of career defining work that makes a real difference in the lives of people around us.

KEY RESPONSIBILITIES

  • Provides data and analytics support on multiple client accounts
  • Responsible for executing and/or overseeing a variety of digital research, trend mapping, channel audits, social listening, and analytics projects across digital touchpoints – web, social and mobile, as needed
  • Participates in new business brainstorms and conducts research on new business projects
  • Contributes to strategy development through the creation of landscape, market, topic, or audience reports which draw on cross-channel insight to inform planning and campaign optimization
  • Track campaign/content performance with ability to discover and implement actionable insights
  • Aids in the development of new business materials (presentations, RFP responses) as appropriate
  • Demonstrates flexibility in working across teams, able to adapt to project needs, different team working styles, etc.
  • Supports Analytics & Insights colleagues in identifying areas for process improvement to enhance our overall data capabilities, including identifying relevant software or models to increase the quality of work
  • Managing the day-to-day creation/updating of a variety of materials including keyword/hashtag trackers, KPI frameworks, reporting templates and dashboards
  • Strong analytical skills with an insights-driven approach to content creation
  • Translating data and analytics into actionable insights, providing recommendations to improve outcomes, and optimizing campaigns to meet client objectives

KEY EXPERIENCE

  • 2-5 years’ communications or related marketing / digital / social experience. Experience in global healthcare communications an advantage.
  • Strong understanding of all digital channels
  • Experience using tools such as Netbase, Sprinklr, Symplur, Meltwater, Google Analytics, HotJar, Mangools, SEMrush, etc.
  • Proven examples of using data to identify opportunities and drive change online
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Understanding of using data visualization in presentations (PowerPoint), via dashboarding tools such as Klipfolio, QlikView, Tableau or via creative design software (e.g., Canva)
  • Passionate about the power of data to shape healthcare experiences and improve outcomes
  • Possesses strong time management skills; able to balance multiple priorities

If you would like to learn more about this exciting opportunity, please email me at emma@talenthub.ie

If this opportunity does not sound like the right fit, I would still love to hear from you and help you find your perfect role.

TalentHub very much appreciates candidates who take the time to apply for our roles. In an ideal world, we would be able to reply personally to each and every candidate. However, due to receiving large volumes of applications, this is not always possible, and we can often only reply to candidates who match the requirements from our client briefs.

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