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Digital Insights & Analytics Manager

  • Dublin
  • 13/01/22
  • Neg
  • 2077

Overview

On behalf of the number one Health PR & Comms agency in the world, TalentHub are delighted to be seeking a Digital Insights & Analytics Manager to support a range of digital insights and analytics projects for their global clients. This is a fantastic opportunity for a passionate Digital Analytics who is passionate about the power of data to shape healthcare experiences and improve outcomes.

You will shape client engagements by aiding in the development and execution of insight-driven digital strategies, serving as the day-to-day client contact on research, landscaping and other analytics programs. Typically, the Digital Insights Analyst

KEY RESPONSIBILITIES

  • Develops deep understanding of clients’ business, unique needs and mindset of target populations
  • Helps to integrate data-driven communications techniques across the business – ensuring account teams can garner deep understanding of user needs and behavioral insight
  • Contributes to strategy development through the creation of landscape, market, topic or audience reports which draw on cross-channel insight to inform planning and campaign optimization
  • Collaborates with colleagues to set benchmarked KPIs for digital communications workstreams. Manages the production of regular and ad-hoc reports to support strategies
  • Translating data and analytics into actionable insights, providing recommendations to improve outcomes and optimizing campaigns to meet client objectives
  • Educates agency and client teams on data-driven communications, latest advancements and trends
  • Helps develop and attend agency new business presentations
  • Actively supports company values and an inclusive culture

KEY EXPERIENCE

  • 4-6 years’ experience, preferably with a focus on analyzing digital data; Experience in the healthcare or pharmaceutical sector not required, but a plus
  • Ability to self-manage and prioritize across multiple projects running concurrently
  • Deep experience using tools such as Netbase, Sprinklr, Hootsuite, Social Studio, Symplur, Meltwater, Google Analytics, HotJar, Mangools, SEMrush, etc.
  • Ability to present timely, compelling, fact-based test reports, dashboards and analyses that explain the business “story” behind the data.
  • Proficient in data visualization in presentations (PowerPoint), via dashboarding tools such as Klipfolio, QlikView, Tableau or via creative design software (e.g., Canva)
  • Hands-on experience with platform analytics such as Facebook Ad Manager, Twitter Ad Manager; Preliminary exposure to A/B testing
  • Familiarity with Tag Management Systems such as Google Tag Manager, Tealium and Ensighten
  • Experience with digital marketing tactics including online media (display, paid search, SEO), CRM, mobile apps and hands-on experience working with related data is beneficial

If you would like to learn more about this exciting opportunity, please email me at emma@talenthub.ie

If this opportunity does not sound like the right fit, I would still love to hear from you and help you find your perfect role.

TalentHub very much appreciates candidates who take the time to apply for our roles. In an ideal world, we would be able to reply personally to each and every candidate. However, due to receiving large volumes of applications, this is not always possible, and we can often only reply to candidates who match the requirements from our client briefs.

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