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Demand Generation Manager – B2B Fintech Brand

  • 25/05/22
  • Neg
  • 2218

Overview

Overview

The Opportunity:

We are thrilled to announce a brilliant new opportunity at one of the world’s most innovative fintech platforms. Our client is looking for an enthusiastic, results-driven marketing professional to join their rapidly growing team as Demand Generation Manager. The ideal candidate will have at least 5 years’ experience in delivering successful B2B demand generation content. This is the perfect opportunity for someone who wants help grow an already expansive brand – along with their career – with a fun, dynamic, experienced team of marketing professionals.

Responsibilities:

  • Demonstrable experience in B2B marketing, applying demand generation strategies to reach new markets, increase brand awareness, educate audiences, generate trust and contribute to building our sales pipeline
  • Plan, execute and optimise effective demand generation programs across channels to build awareness, drive pipeline and move prospects down the marketing funnel
  • Work with the Product Marketing team to identify high-fit prospects, tailor messaging and drive awareness and interest for our products and services
  • Project manage content plans, working with internal and external content producers and designers to ensure timely publishing of demand generating content, including, but not limited to, e-books, white papers, website articles, newsletters, educational videos and scripts, ad copy, social copy
  • Work with the Inbound Marketing team to develop workflows, landing pages, gated content and email journeys to optimize demand
  • Own our social media channels and organic content distribution. Leverage our channels to engage our target audience, generate awareness and demand for our products and services
  • Collaborate with the Digital Marketing team to deliver effective demand and lead generation campaigns via paid media
  • Measure and report on demand campaign performance. Optimise to enhance results and ROI.

Previous Requirements:

  • 5+ years of experience in demand generation, lead generation, content marketing, or growth marketing for B2B
  • Excellent research, writing, editing and proofreading skills and ability to anticipate audience preferences with an editorial mindset and a strong design sensibility with an eye for design detail
  • Demonstrate ability to dive deep into industry and sector-specific issues and create compelling, value-added narratives for our target personas
  • Experience working with marketing and sales tools such as HubSpot, Salesforce or similar
  • Ability to take the initiative, develop projects individually and work autonomously
  • Highly organised, attention to detail and flexible to changing priorities, as required
  • Excellent communication, collaboration and teamwork skills.

Get in Touch!

If you would like to learn more about this exciting opportunity, please email emma@talenthub.ie

If this opportunity does not sound like the right fit, we would still love to hear from you and help you find your perfect job!

TalentHub very much appreciates candidates who take the time to apply for our roles. In an ideal world, we would be able to reply personally to each and every candidate. However, due to receiving large volumes of applications, this is not always possible, and we can often only reply to candidates who match the requirements from our client briefs.

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