We are currently looking for a dynamic and experienced CRM Marketing Manager to join a highly successful Fintech company. The role will be responsible for the optimization of their CRM through planning and implementing strategic email campaigns across an international communications plan for customers worldwide. This is a super opportunity to deliver change and growth in a fast-moving, data-driven environment.
Email Campaigns: Manage the email calendar, whilst also developing and managing the customer lifecycle. Execute all email/SMS and push campaigns from creative concepts, execution, optimization, and analysis. Maximise the capabilities of their email marketing platform (Salesforce Marketing Cloud)
Communications Strategy: Responsible for the database segmentation, conducting research to understand segments. Creating an implementation and remarketing strategies.
Commercial Marketing: Delivering on strategy, implementation and budget management. Experience with forecasting KPI’s for email campaigns is a must, exceeding these KPI’s is a nicety.
Data Analytics: Understanding and managing the data points across the business, enabling insights to drive engagement, brand awareness and revenue streams.
Communication and organisation: Having excellent interpersonal skills both oral and written, is key for teamwork and stakeholder management. Being extremely organised with strong attention to detail and passion for your role.
To discuss this great opportunity, and review a detailed job description, please send your CV to Ellie@TalentHub.ie
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