“Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” Johann Wolfgang von Goethe
Having worked in Talent Acquisition for over 4 years, the most common question that I get asked is “Morgan, how do I find my dream job?” The answer is not a simple one, but the strategy that you can design is.
The common human misconception is people think that the dream role will just come to them. It’s like thinking you are going to win a major in golf without ever working on your game.
90% of the people I speak with do a mixture of the following when it comes to their job-hunting strategy:
● Wait for a head hunter, like me, to call them
● Reach out to their network
● Sign up for job alerts on platforms such as Linkedin, Glassdoor and Indeed, then randomly apply for a whole bunch of roles and wait for the phone to ring. And if the phone doesn’t ring you rightly feel rejected.
So, what would you really do in order to find your dream role?
The first thing is simple. You can start with extensive desk research and set yourself a target of identifying 4 to 5 industry verticals that interest you. Then you go deep into each vertical and set yourself a target of writing down 10 companies.
By the end of this exercise (and it should take you a couple of hours per vertical) you will have at least 50 companies, let’s call it your personal business development list.
Common mistakes I see people make with their list is they only go for the well-known brands and forget about the start-ups and challenger brands.
This is where qualitative research starts. You go over your list and see who you know in each of these companies. This could be an old college friend, an old colleague, a family member or even a friend. These guys and gals may not even work there now, but the point of the exercise is to:
A Go deeper with your research to find out all you can about the company, the culture, how they hire and if in fact, it is a good place to work
B See who can provide a warm intro to someone working in the companies. Keep it casual, with a coffee or lunch.
The story I tell (to anyone that will listen) is, I was once working with a real high achiever from a large bank. He was on track to make COO, but it was going to take at least another 3-5 years for this happen. His dream was to work in the Fin Tech industry, so he didn’t need to list 5 verticals. His focus was solely on getting to work for a Fin Tech company.
So, when he made his list there were only 15 companies on it. As he had scored and rated each of the top 100 Fin Tech companies against metrics like:
● The problem there were solving
● The leadership team, culture, and vision
● The brand’s proposition
Then he acted and used his network to find out who would be “that person” in each of these organisations to reach out to have coffee with. When he got the names of these people, he didn’t just write them a cover note and attached his CV, he developed personal letters, congratulating them on their achievements so far, recognised the problem there were solving and offered some advice from his own experience on what the future held for the industry.
I’m sure you know how many coffees this person got…. yes, 15. And by the end of the process he has not 1 but 3 offers and as a result, has found his dream role in which he gets to live out his purpose each and every day.
So, if this simple strategy makes sense to you, and you have 4 hours a week to put into your research, ask yourself what is stopping you to start the journey of finding your own dream job.
If you need help plotting your journey yourself the good folk here at TalentHub would only be delighted to help.
Author: Morgan Cummins
Morgan is an experienced marketer who has been lucky enough to work in markets like Australia, the Middle East and Ireland. After an 18-year (award-winning) career in advertising, He transferred his skills and knowledge of Industry into Recruitment. Morgan goes that extra mile by helping people identify the peak performance in their career and apply that to their next role.